E-Cigarettes Meant to Create Nicotine Addicts, Expert Says

The American agency in charge of public health, the US Food and Drug Administration (FDA), has banned the sale of Juul brand e-cigarettes in the United States.

In the opinion of Pierre Bizel, PhD, a member of the Belgian National Coalition Against Tobacco, the intent of these products is above all to increase the number of smokers. There is no scientific evidence that e-cigarettes help eliminate tobacco consumption.

To justify its decision, the FDA determined that Juul Labs, with its USB stick-shaped vapes and its flavored nicotine refill cartridges, had not demonstrated that the marketing of its products was “appropriate for the protection of public health.” The San Francisco-based startup has been accused of having played a major role in the spike in vaping among adolescents, with ads and marketing campaigns targeting high school students in particular.

In 2021, Juul Labs paid $51,000 to devote the entire May-June issue of the American Journal of Health Behavior to the publication of 11 studies it had funded to demonstrate that its products helped smokers stop their tobacco consumption.

Although all the articles had been peer-reviewed (a twelfth article was rejected), the legitimacy of the process was questioned by academics. The American Prospect described this edition as “taking academic corruption to a new level.”

A 2021 study that appeared in Tobacco Control revealed that fewer than half of the clinical trials sponsored by Juul Labs were published correctly. Facing pressure from the authorities, the company in 2019 suspended sales of the flavored refill cartridges that are popular among young people and agreed to review its marketing strategy.

These e-cigarettes can only serve to create dependency as early as possible and then increase the number of smokers. Like other products currently available, such as Puffs, the objective remains the same: these fluorescent or candy pink disposable e-cigarettes, which produce almost no smoke and are very discreet, have a very high nicotine content and hook the consumer into regular use. It is, after all, a product manufactured by nicotine sellers.

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